What is an autoresponder?

An autoresponder sends a prepared email automatically when a defined event occurs. A confirmed newsletter signup is one example. Depending on the workflow, the email may go out immediately or after a delay.

A signup triggers an email after a delay.

Trigger, recipient, and delay

Define the event that triggers the send, who should receive the message, and when it should go out. For a sequence of messages, check what should happen if someone signs up again or unsubscribes.

Example of a welcome email

Someone signs up for a newsletter and confirms their address. They then receive a welcome email explaining what the newsletter covers and how often it arrives. Test the sequence with a test address from form submission through to receipt.

Further reading

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