Newsletters for your Shopware store
Send Shopware 6 newsletters with mailfino
Use customer and purchase data from Shopware 6 for targeted newsletters. Build suitable audiences, create offers with product cards and send with mailfino – in the cloud or self-hosted.
Get started- Choose which customers to import
- Use purchase data to build audiences
- Add products to newsletters
Newsletter work outside the shop
Send newsletters with Shopware 6: how it works with mailfino
To send newsletters with Shopware 6, you need an additional newsletter solution. Shopware 6 manages newsletter signups and double opt-in status but, according to Shopware, does not send newsletters itself. With mailfino’s Shopware newsletter integration, use imported customers and purchase data for audiences, design, sending and reporting.
How newsletter signups are managed: Manage signups and permission to send in mailfino. The integration does not import Shopware's newsletter recipient list or consent status.
- Connect Shopware. Set up read-only Admin API access and connect your store to mailfino.
- Import customers and purchase data. Import customers into a mailfino list. A separate import profile imports completed orders as purchase data.
- Select suitable recipients. Build audiences from purchase data and check the permission to send maintained in mailfino.
- Design your newsletter. Combine editorial content with product cards from stored product data in the Newsletter editor.
- Check and send. Check the preview and test email. Then send the newsletter and evaluate the results.
Which newsletter solution suits the way you use Shopware?
Native Shopware
For signup and double opt-in: Shopware manages newsletter recipients, but does not create or send campaigns itself.
Event-based marketing clouds
For real-time behavior and automation: These solutions focus on continuous data synchronization, abandoned carts and automated flows.
mailfino
For planned newsletter campaigns: Import shop data, design your content in mailfino and choose cloud or self-hosted deployment.
mailfino focuses on planned campaigns, repeatable imports and a choice of deployment models. It is not intended for abandoned-cart or real-time automation.
IMPORT PROFILES AT A GLANCE
Import customers and purchases separately
Customers → Recipient list
Shopware customers are imported into a selected mailfino list.
Orders → Purchase data
Completed orders add purchase data for existing contacts.
This overview explains the data flow. See the manual for instructions on setting up import profiles.
Import the data you need, when you need it
Import Shopware customers into suitable recipient lists
Choose a destination list and start the import. Repeat imports recognize and update existing recipients by email address.
- Configure customer imports and order imports separately.
- Run import profiles again when needed.
- No data is written back to Shopware.
The order import does not create a recipient list from all buyers. It stores completed orders as purchase data for existing mailfino contacts.
Relevance from real purchases
Reach buyers by product and category
After importing orders, create dynamic audiences from Shopware purchase data. The calculated recipient count includes only contacts who exist in mailfino and match the selected purchase condition. Click to enlarge the example images or scroll them sideways on small screens.
Important: Purchase data determines content relevance, not permission to send. Making a purchase does not automatically mean someone may receive a newsletter.
Products as ready-made newsletter building blocks
Add shop products to newsletters faster
The order import provides the available product data. Select a Shopware connection in the editor and search for the product you want. mailfino adds the product name, image, description, price and link to a customizable product card. Products without a purchase reference are not generally available in the current version.
- Combine product cards with editorial content.
- Check the layout for desktop and mobile devices.
- Check the content with a test email before sending.
Saved product cards do not update automatically when the shop changes later. Select the product again to import a new price, text or image.
01
Insert a product card
02
Find a Shopware product
Select the Shopware connection and search for the product you want. The selection dialog shows the image, description and price.
03
Add the product card
The example shows a product image in the mailfino editor. For your newsletter, select products from the stored data of your Shopware connection.
Keep purchase interest and consent clearly separate
Send only to contacts with permission
The current Shopware integration evaluates neither a Shopware consent field nor a Shopware newsletter recipient list. Permission to send, managed in mailfino, remains the deciding factor.
Shop data for relevance
Customer and purchase data helps select suitable content and build audiences.
mailfino for permission
Your own forms, double opt-in, unsubscribes and suppression lists control who may actually be contacted.
Read-only API access
Connect Shopware without an additional shop extension
Create an integration for the Admin API in Shopware. In mailfino, enter the shop URL, Access Key ID and Secret Access Key. Read permissions for customers, orders, products, media and categories are sufficient for the documented import.
- Create an API integration in Shopware.
- Enter the credentials in mailfino.
- Check the connection and configure import profiles.
Deployment that suits your infrastructure
Choose where your email marketing runs
CLOUD
Get started directly
Use mailfino as a managed cloud solution without running another application yourself.
SELF-HOSTING
Control your own data
Run mailfino on infrastructure of your choice. The Business edition supports the Shopware integration.
ENTERPRISE
Find an individual fit
Address complex requirements for operations, integration, security and support through the Enterprise offering.
Ready for newsletters with Shopware?
FAQ
Frequently asked questions about the Shopware newsletter integration
Does Shopware 6 have its own newsletter sending feature?
Shopware 6 manages newsletter recipients, signup forms and double opt-in status. According to Shopware, however, it does not include a built-in feature for creating and sending newsletters. Extensions or external newsletter solutions are used for this.
Does the Shopware integration synchronize in real time?
No. Customers and completed orders are imported through saved import profiles. These imports can be run again. There is no continuous real-time synchronization and no data is written back to Shopware.
Which orders are imported as purchase data?
Import completed Shopware orders as purchase data. Orders are matched to existing mailfino contacts by email address; they do not automatically create a recipient list.
How are customer and purchase data updated?
Run the saved import profile again. Customers are recognized by their email address; customers without an email address cannot be created or updated as newsletter contacts. A repeat order import imports purchase data from completed orders. There is no continuous real-time synchronization.
Can I segment by purchased products or categories?
Yes. After importing completed orders, existing mailfino contacts can be filtered by whether they made a purchase, bought a specific product or bought from a specific product category.
Does mailfino import Shopware newsletter consent?
No. The current integration evaluates neither a Shopware consent field nor a Shopware newsletter recipient list. Permission to send must be managed in mailfino.
Do product cards update automatically?
No. Product name, image, description, price and link are added to the newsletter when selected. If the product later changes in Shopware, it must be selected again in the editor.
Which deployment models support the Shopware integration?
The integration can be used with mailfino Cloud, Self-Hosted Business and Enterprise. Find the suitable deployment option in the current edition overview.
