What is a newsletter’s web version?

The web version is a copy of a newsletter that opens in a browser. Recipients reach it through a link in the email. It can help when an email client displays the layout differently or leaves out some elements.

An email links to the same newsletter in a browser.

Web version, preview, and test email

A preview helps editors check a draft. A test email shows the message in a real inbox. A web version serves readers who want to view the mailing in a browser. What the link shows and who can access it depend on the sending tool.

Example from a send test

Before sending, check the email in an inbox and open its “View in browser” link. Make sure the web version is readable on a phone and that personalization or individual links are handled appropriately for the intended access. mailfino provides a system link to the browser-readable version.

Further reading

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