Contact management and audiences

Manage newsletter audiences with ease

Import and maintain recipient data, build relevant audiences and reliably honor consent and unsubscribes.

Illustration of list and contact management in mailfino
Mailing list overview in mailfino with a toolbar, multiple lists and synthetic contact data.

Everything that matters in one view

Keep your contacts organized

Manage multiple recipient lists, find individual contacts and keep data up to date for your next send.

  • Maintain lists for different topics or organizational units
  • Search, view, edit and create recipients
  • Export the selected view as CSV

A personal greeting

Personalize every greeting

mailfino generates personalized greetings from titles, first names and last names, and saves them in a dedicated contact field.

You can specify the language, formal or informal style and a default greeting. A preview shows the result before you save.

Greeting preview

Anna Schneider

Dear Ms. Schneider,

Martin Becker

Dear Mr. Becker,

Alex Morgan

Hello Alex Morgan,

CSV, Excel and clipboard

Import contacts with ease

Map columns to the intended fields, create new fields if needed and review the source data before importing.

Lists containing only email addresses can also be pasted from the clipboard. This keeps it clear which data is being added to the list.

Excel import in mailfino with field mapping and a preview of realistic contact data
Light-themed mailfino filter dialog for a newsletter audience with the criterion City contains Berlin

Build audiences

Reach the right contacts

Combine location, country, interests and other contact fields to build precise audiences. Save frequently used filters for future mailings. When tracking and consent are configured accordingly, you can also take previous opens and clicks into account.

  • Combine conditions with AND and OR
  • Save and reuse filters
  • Analyze contact data and responses together

Forms and double opt-in

Turn interested visitors into subscribers

Connect your newsletter form, active consent and confirmation to the appropriate recipient list.

Explore forms and double opt-in

From form to recipient list

01
Sign up

Interested visitors select the newsletter they want.

02
Confirm

mailfino sends the prepared confirmation email.

03
Assign

The confirmed contact is assigned to the intended recipient list.

Unsubscribes and data maintenance

Keep contact data reliable

Honor unsubscribes in your next send and selectively remove unsuitable entries from your lists.

Suppression listProtected from future sends
Unsubscribed contactsExcluded
Manually blocked addressesExcluded
Imported blocked addressesExcluded

Honor unsubscribes reliably

Unsubscribed contacts and manually blocked addresses are excluded from future mailings. You can add further blocked addresses individually or import them from a file.

List checkReview before making changes
Invalid addressesDetected
DuplicatesDetected
Unsubscribes and suppression recordsRetained

Clean up recipient lists selectively

Check a list for invalid addresses and duplicates. Before proceeding, you can see which records will be removed; unsubscribes and suppression records are retained.

Ready to reach the right contacts?

Get started

Frequently asked questions

What to know before you start

Can I import existing recipient lists?

Yes. mailfino supports importing CSV and text files. Lists containing only email addresses can also be pasted from the clipboard.

How can I segment a newsletter mailing list?

Filters help you select recipients based on contact fields. You can save recurring filters and apply them to a list.

Can mailfino generate personalized greetings?

Yes. mailfino can generate formal or informal greetings from titles, first names and last names. A preview shows the results before you save.

How do forms and recipient lists work together?

Forms can assign new sign-ups to the intended list. For newsletter sign-ups, the process can include double opt-in confirmation.

Does mailfino replace a CRM?

No. mailfino manages recipient lists and audiences for newsletter workflows. An existing CRM or specialist system remains the right place for sales processes.