Email marketing for OpenCart
Targeted email marketing for your OpenCart shop
Create newsletters using OpenCart customer, purchase and product data. Build audiences from purchase history and add shop products to your content.
- Update customers using their OpenCart ID
- Use purchase data to build audiences
- Cloud, self-hosted or Enterprise
From basic shop mailings to a newsletter workspace
Add design, purchase-based audiences and reporting to OpenCart
OpenCart manages newsletter flags and, depending on the version, offers basic mailings to subscribers or customer groups. mailfino adds a dedicated workspace for professionally designed campaigns, purchase segments, product cards, sending and analysis — without write access to the shop.
NATIVE OPENCART
Contact basic recipient groups
OpenCart can manage newsletter subscribers and customer groups and send basic messages from its administration interface.
EXTENSIONS
Expand your shop marketing
The OpenCart Marketplace offers additional newsletter and automation modules, each with its own features and deployment model.
MAILFINO
Keep control of your newsletters
Design newsletters, select audiences by purchase history, send and review results in mailfino — in the cloud, self-hosted or with Enterprise.
Customers, orders and products
Use OpenCart data for more relevant newsletters
Use separate import profiles for customers and orders. Repeat imports refresh the stored data; there is no real-time synchronization or write-back to the shop.
CUSTOMER IMPORT
Update contacts reliably
The customer import creates or updates contacts using the stable OpenCart customer ID. Repeat imports therefore do not create new duplicates.
PURCHASE DATA
Select buyers precisely
Orders with an assigned order status provide background data for filters by product, category, number of orders and total revenue.
PRODUCT CARDS
Add shop products faster
Image, name, description, price and product link are added to an editable newsletter card from the stored product snapshot.
Purchase-based audiences
Reach buyers by product, category or customer value
Enable “Use purchase data for audiences” and run the order import. The filter includes only existing mailfino contacts.
The order import does not create new newsletter contacts; audience selection and permission to send remain separate.
Product content
Add OpenCart products directly to your draft
The product picker searches the stored OpenCart products. After selection, the image, name, description, price and product link are available as a customizable product card.
Reimport orders to replace the stored order and product data for this connection. Check product cards already in your newsletter before sending; do not rely on them updating automatically.
Purchase interest and consent
Keep shop data separate from permission to send
Purchases determine relevance
Orders and products help select a suitable audience. A purchase or customer account does not constitute newsletter consent.
mailfino manages permission
The integration does not import OpenCart consent. Forms, double opt-in, unsubscribes and suppression lists are managed separately in mailfino.
Read-only connector
Connect OpenCart with clearly limited read permissions
The connector is installed in the shop and uses its existing database connection. In mailfino, you enter only the shop URL, connector user and API key.
- Enable read access for customers, orders and products separately.
- No shop write operations, webhooks or form submissions.
- The connector stores the API key only as a hash.
- No separate database credentials in mailfino.
Cloud, self-hosted or Enterprise
Run email marketing to suit your OpenCart infrastructure
CLOUD
Get started directly
mailfino is operated for you. The mailfino server accesses the publicly accessible shop through the read-only connector.
SELF-HOSTING
Stay in control
Run your shop and newsletter platform on infrastructure you choose. Selfhosting Lite does not include integrations.
ENTERPRISE
Tailored integration
For larger organizations with individual requirements for operations, security, integration and support.
Ready for newsletters with OpenCart?
FAQ
Questions about the OpenCart newsletter integration
Is OpenCart data synchronized?
No. Customers and orders are imported in a controlled way. A reimport updates contacts or replaces the stored order and product snapshots.
How does the customer import prevent duplicates?
Contacts are created or updated using the stable OpenCart customer ID.
Which orders are included?
The connector includes orders with an assigned order status.
Does the order import create new contacts?
No. Purchase segments include only existing mailfino contacts. Confirm how orders match to contacts before relying on a particular matching rule.
Does mailfino import OpenCart newsletter status?
No. Manage newsletter permission in mailfino; do not rely on OpenCart newsletter status being transferred.
Which data does a product card import?
The documented fields are image, name, description, price and product link from the current product snapshot.
Which deployment models support the integration?
Cloud, commercial Selfhosting and Enterprise support integrations. Selfhosting Lite does not.
