Sending & reporting

Send newsletters. Understand results.

Send your newsletters immediately or at your preferred time. Keep track of opens, clicks and unsubscribes, and identify potential delivery issues.

Illustration of a newsletter delivery report with sending status, opens, clicks and charts

Delivery reports and sending logs

Understand results at a glance

See delivery progress, recorded engagement and any delivery issues. Each report covers one newsletter and its delivery results.

  • Keep track of sending status and recipient count
  • Analyze opens and clicks according to your tracking settings
  • Identify unsubscribes and blocked addresses

Follow the sending process in detail

Check the sending log to see which addresses were processed and where errors occurred. Error categories and technical feedback help you narrow down the cause of delivery issues.

Honor unsubscribes

Unsubscribes appear in the report. Blocked addresses are excluded from future newsletter sends.

mailfino delivery report with sending status, opens, clicks and error categories

Open analytics

Put opens into context

Find out which devices and email clients recorded opens come from. The timeline shows when opens were recorded.

  • Distinguish between desktop, tablet and smartphone
  • View detected operating systems and email clients
  • See recorded opens over time

Use these insights to review the design and timing of your next newsletters.

mailfino open rate showing the proportions of recorded and unrecorded opens, plus total and unique counts for opens and clicks

Tracking and web analytics

Decide what gets measured

For each send, choose whether opens and clicks should be recorded and linked to individual recipient addresses. Configure this setting according to your analytics goals and applicable data protection requirements.

Tracking disabled

Opens and clicks are not logged. Sending status and technical errors can still be reviewed.

Without linking to addresses

mailfino counts opens and clicks but does not link them to individual recipient addresses in the report.

With linking to addresses

With the relevant account permission, you can link recorded opens and clicks to individual recipient addresses. Observe the data protection requirements that apply to your use case.

Analyze with Google Analytics and Matomo

Enable campaign tagging and assign a campaign name. mailfino adds the appropriate parameters to eligible newsletter links. This lets you analyze visits from your newsletters in your configured analytics system.

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Frequently asked questions

Questions about sending and reporting

Can I send a test email before sending the newsletter?

Yes. Send your draft to a single address and check the newsletter in your email client.

Can I schedule a newsletter or spread out sending?

Yes. You can start immediately, set a date and time, or spread sending evenly over hours or several days.

What do the delivery report and sending log show?

The report summarizes sending status, recipient count, unsubscribes and errors. Depending on your tracking settings, it also includes opens and clicks. The sending log lets you review how individual addresses were processed and see technical error messages.

Can I turn off open and click tracking?

Yes. You can disable tracking or use it without linking events to addresses. Linking events to individual recipient addresses requires the relevant account permission.

What information does open analytics provide?

It shows the open rate, detected devices, operating systems and email clients, as well as recorded opens over time. A recorded open is not proof that the newsletter was actually read.

Can I use Google Analytics or Matomo?

Yes. Enable campaign tagging before sending and enter a campaign name. mailfino adds campaign parameters to eligible links. Analysis takes place in your appropriately configured analytics system.