{"id":2204,"date":"2026-11-10T13:26:03","date_gmt":"2026-11-10T12:26:03","guid":{"rendered":"https:\/\/www.mailfino.com\/?p=2204"},"modified":"2026-11-10T13:54:21","modified_gmt":"2026-11-10T12:54:21","slug":"newsletter-html-und-textversion","status":"publish","type":"post","link":"https:\/\/www.mailfino.com\/en\/newsletter-html-und-textversion\/","title":{"rendered":"What are HTML and plain-text versions of a newsletter?"},"content":{"rendered":"

A newsletter can include an HTML version with a layout, images, and styled links as well as a plain-text version. When both are included as alternatives in the same message, the email client can choose the version that suits the current view.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

What belongs in the plain-text version?<\/h2>\n\n\n\n

Keep the essential information in the same order. Present important links clearly and check whether the next action makes sense without images. A plain-text version is especially useful when the email client does not use an HTML view.<\/p>\n\n\n\n

Example of an invitation<\/h2>\n\n\n\n

The HTML version contains a registration button. In the plain-text version, the date, location, and registration URL appear as readable text. In mailfino, you can check the text view alongside desktop and mobile views before sending.<\/p>\n\n\n\n

Further reading<\/h2>\n\n\n\n