{"id":2202,"date":"2026-11-10T13:25:58","date_gmt":"2026-11-10T12:25:58","guid":{"rendered":"https:\/\/www.mailfino.com\/?p=2202"},"modified":"2026-11-10T13:25:58","modified_gmt":"2026-11-10T12:25:58","slug":"spam-beschwerderate","status":"publish","type":"post","link":"https:\/\/www.mailfino.com\/en\/spam-beschwerderate\/","title":{"rendered":"What is the spam complaint rate?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The spam complaint rate is the share of measured emails that recipients report as spam. Unsubscribing removes someone from a mailing list. A complaint reports the message to the recipient\u2019s email provider.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-beschwerderate-v1.webp\" alt=\"A flagged email beside a bar representing the share of complaints.\" class=\"wp-image-2192\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-beschwerderate-v1.webp 1200w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-beschwerderate-v1-300x200.webp 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-beschwerderate-v1-1024x683.webp 1024w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-beschwerderate-v1-768x512.webp 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-beschwerderate-v1-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to read the number<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a simple example, divide complaints by the messages counted in the same report and multiply by 100. Two complaints out of 4,000 measured messages give 0.05 percent. The denominator and the complaints you can see depend on the data source. Google Postmaster Tools reports its own rate for Gmail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What should you do if the rate rises?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Start by comparing the same data source over similar sending periods. Then check which mailings, signup sources, or frequency changes coincide with the rise. A low complaint rate alone does not demonstrate good inbox placement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Further reading<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/support.google.com\/mail\/answer\/14668346\" rel=\"noopener\">Google Postmaster Tools dashboards<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/was-ist-die-abmeldungsrate\/\">What is the newsletter unsubscribe rate?<\/a><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/glossar\/\">Back to the email marketing glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Spam-Beschwerderate zeigt den Anteil der ber\u00fccksichtigten E-Mails, die Empf\u00e4nger als Spam melden. Bei einer Abmeldung verl\u00e4sst jemand einen Verteiler. Bei einer Beschwerde meldet die Person die Nachricht beim Mailanbieter. So lesen Sie die Zahl F\u00fcr ein vereinfachtes Beispiel teilen Sie die Beschwerden durch die im selben Bericht ber\u00fccksichtigten Nachrichten und multiplizieren mit 100. Zwei [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=2202"}],"version-history":[{"count":1,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2202\/revisions"}],"predecessor-version":[{"id":2213,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2202\/revisions\/2213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media\/2192"}],"wp:attachment":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=2202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/categories?post=2202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/tags?post=2202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}