{"id":2197,"date":"2026-11-10T13:25:45","date_gmt":"2026-11-10T12:25:45","guid":{"rendered":"https:\/\/www.mailfino.com\/?p=2197"},"modified":"2026-11-10T13:25:45","modified_gmt":"2026-11-10T12:25:45","slug":"was-ist-eine-transaktionsmail","status":"publish","type":"post","link":"https:\/\/www.mailfino.com\/en\/was-ist-eine-transaktionsmail\/","title":{"rendered":"What is a transactional email?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A transactional email provides information about a specific event, such as an order, a change to an account, or a requested password reset. The event determines what the message says and when it is sent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-transaktionsmail-v1.webp\" alt=\"A confirmation beside an envelope.\" class=\"wp-image-2187\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-transaktionsmail-v1.webp 1200w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-transaktionsmail-v1-300x200.webp 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-transaktionsmail-v1-1024x683.webp 1024w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-transaktionsmail-v1-768x512.webp 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-transaktionsmail-v1-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How does it differ from a newsletter?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A newsletter typically goes to a mailing list at a scheduled time. A transactional email goes to the person whose action or transaction triggered it. An automated promotional series is still a campaign. The purpose of the message makes the difference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example from an online shop<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After buying something, a customer receives an email with an order number and summary. The weekly offer sent to newsletter subscribers is a separate mailing. A clear sender name and subject line help readers tell the messages apart in their inbox.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Further reading<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"\/en\/was-ist-ein-newsletter\/\">What is a newsletter?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/glossar-betreffzeile\/\">What is an email subject line?<\/a><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/glossar\/\">Back to the email marketing glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Eine Transaktionsmail informiert \u00fcber einen konkreten Vorgang, etwa eine Bestellung, eine \u00c4nderung am Kundenkonto oder eine angeforderte Passwortzur\u00fccksetzung. Inhalt und Zeitpunkt ergeben sich aus diesem Vorgang. Was unterscheidet sie vom Newsletter? Ein Newsletter informiert in der Regel einen Verteiler zu einem geplanten Termin. Eine Transaktionsmail richtet sich an die Person, deren Vorgang die Nachricht ausgel\u00f6st [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=2197"}],"version-history":[{"count":1,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2197\/revisions"}],"predecessor-version":[{"id":2208,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2197\/revisions\/2208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media\/2187"}],"wp:attachment":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=2197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/categories?post=2197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/tags?post=2197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}