{"id":2118,"date":"2026-11-10T12:26:10","date_gmt":"2026-11-10T11:26:10","guid":{"rendered":"https:\/\/www.mailfino.com\/?p=2118"},"modified":"2026-11-10T13:54:14","modified_gmt":"2026-11-10T12:54:14","slug":"was-ist-die-abmeldungsrate","status":"publish","type":"post","link":"https:\/\/www.mailfino.com\/en\/was-ist-die-abmeldungsrate\/","title":{"rendered":"What is the newsletter unsubscribe rate?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The newsletter unsubscribe rate describes the share of counted recipients who unsubscribe after a mailing. It helps compare similar mailings when the sending tool calculates the rate in the same way each time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-abmelderate-v1.webp\" alt=\"A contact card leaves a newsletter mailing list.\" class=\"wp-image-2160\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-abmelderate-v1.webp 1200w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-abmelderate-v1-300x200.webp 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-abmelderate-v1-1024x683.webp 1024w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-abmelderate-v1-768x512.webp 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-abmelderate-v1-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How do you calculate the rate?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One common calculation divides unsubscribes by delivered emails and multiplies by 100. Five unsubscribes after 1,000 delivered emails give a rate of 0.5 percent. Check the denominator your sending tool uses before comparing values.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does an increase mean?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Compare similar mailings using the same data source. Check whether topics, frequency, or signup sources changed. A low rate alone does not tell you whether recipients read the newsletter or are happy with how often it arrives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unsubscribes and spam complaints<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Track unsubscribes and spam complaints separately. An unsubscribe removes a recipient from the mailing list. A spam complaint reports the message to the recipient\u2019s email provider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Further reading<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"\/en\/spam-beschwerderate\/\">What is the spam complaint rate?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/newsletter-sperrliste\/\">What is an email suppression list?<\/a><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/glossar\/\">Back to the email marketing glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Newsletter-Abmelderate beschreibt, welcher Anteil der ber\u00fccksichtigten Empf\u00e4nger sich nach einer Aussendung abmeldet. Sie hilft, \u00e4hnliche Aussendungen zu vergleichen, wenn das Versandsystem die Rate jeweils gleich berechnet. Wie berechnen Sie die Rate? Eine verbreitete Berechnung lautet: Abmeldungen geteilt durch zugestellte E-Mails, mal 100. Bei f\u00fcnf Abmeldungen nach 1.000 zugestellten E-Mails ergibt das 0,5 Prozent. Pr\u00fcfen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=2118"}],"version-history":[{"count":3,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2118\/revisions"}],"predecessor-version":[{"id":2245,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2118\/revisions\/2245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media\/2160"}],"wp:attachment":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=2118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/categories?post=2118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/tags?post=2118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}