{"id":2115,"date":"2026-11-10T12:26:04","date_gmt":"2026-11-10T11:26:04","guid":{"rendered":"https:\/\/www.mailfino.com\/?p=2115"},"modified":"2026-11-10T13:54:06","modified_gmt":"2026-11-10T12:54:06","slug":"was-ist-ein-newsletter","status":"publish","type":"post","link":"https:\/\/www.mailfino.com\/en\/was-ist-ein-newsletter\/","title":{"rendered":"What is a newsletter?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A newsletter is an email sent regularly to subscribers. It often includes news, articles, and information about offers or events.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-newsletter-v1.webp\" alt=\"An illustrated newsletter rises from an envelope.\" class=\"wp-image-2157\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-newsletter-v1.webp 1200w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-newsletter-v1-300x200.webp 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-newsletter-v1-1024x683.webp 1024w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-newsletter-v1-768x512.webp 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-newsletter-v1-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What belongs in a newsletter issue?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A recognizable sender and clear subject help readers identify the message. Put the most important information near the start. If you want readers to take an action, use a descriptive link. An easy-to-find unsubscribe link helps readers change their preference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example of a monthly issue<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A cultural association sends a monthly newsletter with two event recommendations. The subject names the month. Dates appear as readable text in the email, and each item has a descriptive link to the event. The association also offers a web version and a plain-text version.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How can you interpret the response?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clicks and unsubscribes can indicate how recipients respond to a newsletter. Open rates are estimates. Privacy features, for example, can preload tracking pixels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Further reading<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"\/en\/glossar-betreffzeile\/\">What is an email subject line?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/newsletter-webversion\/\">What is a newsletter\u2019s web version?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/newsletter-html-und-textversion\/\">What are HTML and plain-text versions of a newsletter?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/alternativtext-im-newsletter\/\">What is alt text in a newsletter?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/was-ist-email-marketing\/\">What is email marketing?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/was-ist-die-abmeldungsrate\/\">What is the newsletter unsubscribe rate?<\/a><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/glossar\/\">Back to the email marketing glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ein Newsletter ist eine E-Mail, die regelm\u00e4\u00dfig an Abonnenten verschickt wird. Typische Inhalte sind Neuigkeiten, Fachbeitr\u00e4ge und Hinweise auf Angebote oder Veranstaltungen. Was geh\u00f6rt in eine Ausgabe? Der Absender und ein verst\u00e4ndlicher Betreff helfen beim Einordnen. Im Inhalt sollten die wichtigsten Informationen fr\u00fch stehen. Gibt es eine gew\u00fcnschte Handlung, f\u00fchren Sie mit einem klar benannten [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=2115"}],"version-history":[{"count":4,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2115\/revisions"}],"predecessor-version":[{"id":2242,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2115\/revisions\/2242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media\/2157"}],"wp:attachment":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=2115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/categories?post=2115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/tags?post=2115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}