{"id":2114,"date":"2026-11-10T12:26:03","date_gmt":"2026-11-10T11:26:03","guid":{"rendered":"https:\/\/www.mailfino.com\/?p=2114"},"modified":"2026-11-10T13:54:04","modified_gmt":"2026-11-10T12:54:04","slug":"was-ist-email-marketing","status":"publish","type":"post","link":"https:\/\/www.mailfino.com\/en\/was-ist-email-marketing\/","title":{"rendered":"What is email marketing?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Email marketing uses email to stay in touch with an audience. Common formats include newsletters, product announcements, and invitations. The content, audience, and sending frequency depend on the campaign\u2019s purpose.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-email-marketing-v1.webp\" alt=\"An email campaign reaches three different audiences.\" class=\"wp-image-2156\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-email-marketing-v1.webp 1200w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-email-marketing-v1-300x200.webp 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-email-marketing-v1-1024x683.webp 1024w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-email-marketing-v1-768x512.webp 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-email-marketing-v1-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How do email formats differ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A newsletter is a recurring format. An invitation can be a one-time campaign. A welcome email can follow a signup automatically. An order confirmation relates to a specific transaction and serves a different purpose from a marketing campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example from signup to reporting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A company offers a monthly industry newsletter. Interested readers sign up through a form and confirm their address. The team sends the issue to the intended list and then checks clicks, unsubscribes, and delivery errors. The useful metric depends on the goal. For an invitation, registrations can tell you more than recorded opens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Further reading<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"\/en\/was-ist-ein-newsletter\/\">What is a newsletter?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/was-ist-ein-autoresponder\/\">What is an autoresponder?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/was-ist-eine-transaktionsmail\/\">What is a transactional email?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/versand-reporting\/\">Sending &amp; reporting<\/a><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/glossar\/\">Back to the email marketing glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>E-Mail-Marketing nutzt E-Mails, um mit einer Zielgruppe in Kontakt zu bleiben. Typische Formate sind Newsletter, Produktank\u00fcndigungen und Einladungen. Inhalt, Zielgruppe und Versandrhythmus richten sich nach dem Zweck der Kampagne. Wie unterscheiden sich die Formate? Ein Newsletter ist ein regelm\u00e4\u00dfig verschicktes Format. Eine Einladung kann als einmalige Kampagne versendet werden. Eine Willkommensmail kann automatisch auf eine [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=2114"}],"version-history":[{"count":3,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2114\/revisions"}],"predecessor-version":[{"id":2241,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2114\/revisions\/2241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media\/2156"}],"wp:attachment":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=2114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/categories?post=2114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/tags?post=2114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}