{"id":2111,"date":"2026-11-10T12:25:57","date_gmt":"2026-11-10T11:25:57","guid":{"rendered":"https:\/\/www.mailfino.com\/?p=2111"},"modified":"2026-11-10T13:53:57","modified_gmt":"2026-11-10T12:53:57","slug":"glossar-spam-filter","status":"publish","type":"post","link":"https:\/\/www.mailfino.com\/en\/glossar-spam-filter\/","title":{"rendered":"What is a spam filter?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A spam filter evaluates incoming email for unwanted or suspicious content. Email providers, company gateways, and email clients can filter at different points, using their own rules and signals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-filter-v1.webp\" alt=\"A filter separates wanted and unwanted email.\" class=\"wp-image-2153\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-filter-v1.webp 1200w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-filter-v1-300x200.webp 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-filter-v1-1024x683.webp 1024w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-filter-v1-768x512.webp 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-spam-filter-v1-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What signals can filters consider?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Filters may consider the sending IP address or domain, authentication, message content, links, and known signs of abuse. A blocklist or allowlist can affect the assessment. Which signals count and how much weight they receive depends on the service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What happens to a flagged message?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A receiving server can reject a message during transfer. If the service accepts it, it can label it, quarantine it, or place it in the spam folder. Legitimate messages can also be misclassified.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Example of an authenticated email<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A newsletter passes authentication but links to a domain the provider considers suspicious. The provider can still place the newsletter in spam. In a case like this, first check whether the server accepted or rejected the message, then investigate the link and other signals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Further reading<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"\/en\/glossar-spam\/\">What is spam?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/glossar-whitelist\/\">What is an email allowlist?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/glossar-email-blacklist\/\">What is an email blocklist?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/was-ist-die-versandreputation\/\">What is sender reputation?<\/a><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/glossar\/\">Back to the email marketing glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ein Spam-Filter bewertet eingehende E-Mails auf unerw\u00fcnschte oder verd\u00e4chtige Inhalte. Mailanbieter, Unternehmens-Gateways und E-Mail-Programme k\u00f6nnen an unterschiedlichen Stellen filtern und verwenden daf\u00fcr eigene Regeln und Signale. Welche Signale k\u00f6nnen Filter ber\u00fccksichtigen? Filter k\u00f6nnen die Absender-IP oder Domain, Authentifizierung, Nachrichteninhalt, Links und bekannte Missbrauchssignale ber\u00fccksichtigen. Eine Blocklist oder Freigabeliste kann die Bewertung beeinflussen. Welche Signale z\u00e4hlen [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":3,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2111\/revisions"}],"predecessor-version":[{"id":2238,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2111\/revisions\/2238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media\/2153"}],"wp:attachment":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=2111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/categories?post=2111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/tags?post=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}