{"id":2109,"date":"2026-11-10T12:25:53","date_gmt":"2026-11-10T11:25:53","guid":{"rendered":"https:\/\/www.mailfino.com\/?p=2109"},"modified":"2026-11-10T13:53:51","modified_gmt":"2026-11-10T12:53:51","slug":"glossar-whitelist","status":"publish","type":"post","link":"https:\/\/www.mailfino.com\/en\/glossar-whitelist\/","title":{"rendered":"What is an email allowlist?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">An email allowlist, also called a whitelist, contains addresses, domains, or IP addresses that a recipient or email service treats as trusted. Whether this affects spam filtering, and how, depends on the rule and receiving service.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-whitelist-v1.webp\" alt=\"An envelope passes through an open gate.\" class=\"wp-image-2151\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-whitelist-v1.webp 1200w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-whitelist-v1-300x200.webp 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-whitelist-v1-1024x683.webp 1024w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-whitelist-v1-768x512.webp 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/11\/mailfino-glossar-whitelist-v1-18x12.webp 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Personal allowlists and organization-wide rules<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A recipient can create a rule for an expected newsletter address in their own mailbox. An organization might instead manage a central rule for a known business partner. The first rule applies to one mailbox, while the second can affect several. In both cases, other security checks may still apply.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What can senders control?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recipients or their administrators manage their own allowlist rules. Senders can authenticate messages, monitor complaints, and maintain their mailing lists. DMARC passes when at least one successful SPF or DKIM check authenticates a domain that aligns with the visible From domain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Certified Senders Alliance certifies senders against defined criteria. A CSA-certified sending channel is available in the mailfino Cloud. Certification and a personal allowlist rule are separate. The receiving service makes the delivery decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Further reading<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"\/en\/was-ist-die-versandreputation\/\">What is sender reputation?<\/a><\/li>\n\n\n\n<li><a href=\"\/en\/glossar-spam-filter\/\">What is a spam filter?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/mail\/answer\/14668346\" rel=\"noopener\">Google Postmaster Tools dashboards<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.rfc-editor.org\/rfc\/rfc9989.html\" rel=\"noopener\">DMARC specification RFC 9989<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/certified-senders.org\/\" rel=\"noopener\">Certified Senders Alliance (CSA)<\/a><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"\/en\/glossar\/\">Back to the email marketing glossary<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Eine E-Mail-Whitelist, auch Allowlist oder Freigabeliste genannt, enth\u00e4lt Adressen, Domains oder IP-Adressen, die ein Empf\u00e4nger oder ein Maildienst als vertrauensw\u00fcrdig behandelt. Ob und wie sich das auf die Spam-Pr\u00fcfung auswirkt, h\u00e4ngt von der Regel und vom empfangenden Dienst ab. Pers\u00f6nliche Freigabe und zentrale Regeln Eine Person kann f\u00fcr ihr eigenes Postfach eine Regel f\u00fcr die [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=2109"}],"version-history":[{"count":3,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2109\/revisions"}],"predecessor-version":[{"id":2236,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/posts\/2109\/revisions\/2236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media\/2151"}],"wp:attachment":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=2109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/categories?post=2109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/tags?post=2109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}