{"id":120,"date":"2026-07-19T21:52:12","date_gmt":"2026-07-19T19:52:12","guid":{"rendered":"https:\/\/new.mailfino.com\/integrationen\/shopware\/"},"modified":"2026-09-27T14:41:11","modified_gmt":"2026-09-27T12:41:11","slug":"shopware","status":"publish","type":"page","link":"https:\/\/www.mailfino.com\/en\/integrationen\/shopware\/","title":{"rendered":"Shopware Newsletter Integration"},"content":{"rendered":"<section style=\"--mf-hero-gradient-saturation:1.000;--mf-hero-gradient-contrast:1.000;--mf-hero-gradient-opacity:0.38;--mf-hero-gradient-position:48%;--mf-hero-gradient-angle:100deg;--mf-hero-gradient-start:#f8fcff;--mf-hero-gradient-middle:#eaf7ff;--mf-hero-gradient-end:#cceeff;--mf-hero-wave-transition-color:transparent;--mf-hero-wave-transition-height:0px;--mf-hero-image-scale:1.05;--mf-hero-image-translate-x:0.00%;--mf-hero-image-translate-y:0.00%;--mf-hero-image-z:22;--mf-hero-mobile-image-scale:1.00;--mf-hero-mobile-image-translate-x:0.00%;--mf-hero-mobile-image-translate-y:0.00%;--mf-hero-mobile-image-z:22;--mf-hero-kicker-color:#0877be;--mf-hero-title-color:#14242c;--mf-hero-copy-color:#5b6b72;--mf-hero-proof-color:#5b6b72;--mf-hero-button-text-color:#ffffff;--mf-hero-button-font-size:16px\" class=\"mf-hero-block mf-hero-block--blue mf-hero-block--standard mf-hero-block--image-right alignfull wp-block-mailfino-hero\">\n\t\t<div class=\"mf-hero-block__overlay\" aria-hidden=\"true\"><\/div>\n\t\t<div class=\"mf-hero-block__shell\">\n\t\t\t<div class=\"mf-hero-block__copy\">\n\t\t\t\t\t\t\t\t\t<p class=\"mf-hero-block__kicker\" style=\"color:#0877be\">Email marketing for Shopware 6<\/p>\n\t\t\t\t\t\t\t\t<h1 style=\"color:#14242c\">Reach Shopware customers with targeted newsletters<\/h1>\n\t\t\t\t<p class=\"mf-hero-block__intro\">Create targeted newsletters using Shopware customers and completed orders. Select audiences by product or category and add products from imported purchase data \u2014 in the cloud, self-hosted or with Enterprise.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mf-hero-block__proof\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Choose which customers to import<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Use purchase data to build audiences<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Add products to newsletters<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"mf-hero-block__media\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 689px)\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/shopware-integration-hero-alpha-v6.png\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/shopware-integration-hero-alpha-v6.png\" alt=\"Shopware customers, purchase data and products used for newsletters in mailfino\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#cceeff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n\n<div class=\"wp-block-group alignfull mf-context-nav is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"items-justified-center no-wrap mf-context-nav__menu wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-7fd08218 wp-block-navigation-is-layout-flex\"><ul class=\"wp-block-navigation__container items-justified-center no-wrap mf-context-nav__menu wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#shopdaten\"><span class=\"wp-block-navigation-item__label\">Features<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#zielgruppen\"><span class=\"wp-block-navigation-item__label\">Audiences<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#verbinden\"><span class=\"wp-block-navigation-item__label\">Setup<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#fragen\"><span class=\"wp-block-navigation-item__label\">FAQ<\/span><\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<section id=\"shopdaten\" class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mf-eyebrow wp-block-paragraph\">Newsletter work outside the shop<\/p>\n\n\n<h2 class=\"wp-block-heading\">Turn shop data into targeted newsletters<\/h2>\n\n\n<p class=\"mf-section-lead wp-block-paragraph\">Shopware 6 manages newsletter signups and double opt-in status, but according to Shopware it has no built-in newsletter sending feature. mailfino adds a dedicated workspace for audiences, design, sending and reporting.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Newsletter permission:<\/strong> Manage signups and permission to send in mailfino. The integration does not import Shopware's newsletter recipient list or consent status.<\/p>\n\n\n\n<div class=\"wp-block-group mf-grid-3 is-layout-flow wp-block-group-is-layout-flow\">\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">CUSTOMERS<\/p>\n<h3 class=\"wp-block-heading\">Import contacts<\/h3>\n<p class=\"wp-block-paragraph\">Import Shopware customers into a selected mailfino list and recognize them by email address on a repeat import.<\/p><\/article>\n\n\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">PURCHASES<\/p>\n<h3 class=\"wp-block-heading\">Understand interests<\/h3>\n<p class=\"wp-block-paragraph\">Import completed orders as purchase data and select existing contacts by purchases, products or categories.<\/p><\/article>\n\n\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">PRODUCTS<\/p>\n<h3 class=\"wp-block-heading\">Create offers<\/h3>\n<p class=\"wp-block-paragraph\">Add product names, images, descriptions, prices and links from imported purchase data, then combine them with your newsletter content.<\/p><\/article>\n<\/div>\n\n\n\n<div class=\"wp-block-group mf-solution-fit is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Which newsletter solution suits the way you use Shopware?<\/h3>\n\n\n<div class=\"wp-block-group mf-solution-fit-row is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-solution-fit-label wp-block-paragraph\">Native Shopware<\/p><p class=\"wp-block-paragraph\"><strong>For signup and double opt-in:<\/strong> Shopware manages newsletter recipients, but does not create or send campaigns itself.<\/p><\/div>\n\n\n<div class=\"wp-block-group mf-solution-fit-row is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-solution-fit-label wp-block-paragraph\">Event-based marketing clouds<\/p><p class=\"wp-block-paragraph\"><strong>For real-time behavior and automation:<\/strong> These solutions focus on continuous data synchronization, abandoned carts and automated flows.<\/p><\/div>\n\n\n<div class=\"wp-block-group mf-solution-fit-row is-mailfino is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-solution-fit-label wp-block-paragraph\">mailfino<\/p><p class=\"wp-block-paragraph\"><strong>For planned newsletter campaigns:<\/strong> Import shop data, design your content in mailfino and choose cloud or self-hosted deployment.<\/p><\/div>\n\n<p class=\"mf-solution-fit-note wp-block-paragraph\">mailfino focuses on planned campaigns, repeatable imports and a choice of deployment models. It is not intended for abandoned-cart or real-time automation.<\/p><\/div>\n\n\n\n<p class=\"mf-text-link wp-block-paragraph\"><a href=\"https:\/\/docs.shopware.com\/en\/shopware-6-en\/settings\/Newsletter-configuration\" rel=\"noopener\">Explore Shopware's newsletter features \u2192<\/a><\/p>\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#ffffff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#f4f7f6\"><\/path><\/svg><\/div>\n\n\n<section class=\"wp-block-group alignfull mf-section mf-section-soft is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-shell mf-editor-detail mf-editor-detail-reverse is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full mf-editor-shot\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"710\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S061-shopware-02-import-kaufdaten-en.png\" alt=\"Import Shopware customers and purchase data into mailfino\" class=\"wp-image-1114\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S061-shopware-02-import-kaufdaten-en.png 1022w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S061-shopware-02-import-kaufdaten-en-300x208.png 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S061-shopware-02-import-kaufdaten-en-768x534.png 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S061-shopware-02-import-kaufdaten-en-18x12.png 18w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><figcaption class=\"wp-element-caption\">Customer imports and purchase data use separate import profiles with different purposes.<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-group mf-editor-detail-copy is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Import the data you need, when you need it<\/p>\n<h2 class=\"wp-block-heading\">Import Shopware customers into suitable recipient lists<\/h2>\n<p class=\"wp-block-paragraph\">Choose a destination list and start the import. Repeat imports recognize and update existing recipients by email address.<\/p>\n<ul class=\"mf-checks wp-block-list\"><li>Configure customer imports and order imports separately.<\/li><li>Run import profiles again when needed.<\/li><li>No data is written back to Shopware.<\/li><\/ul>\n<p class=\"wp-block-paragraph\">The order import does not create a recipient list from all buyers. It stores completed orders as purchase data for existing mailfino contacts.<\/p><\/div>\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#f4f7f6;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n\n<section id=\"zielgruppen\" class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Relevance from real purchases<\/p>\n<h2 class=\"wp-block-heading\">Reach buyers by product and category<\/h2>\n<p class=\"mf-section-lead wp-block-paragraph\">After importing orders, create dynamic audiences from Shopware purchase data. The calculated recipient count includes only contacts who exist in mailfino and match the selected purchase condition.<\/p><\/div>\n\n\n<div class=\"wp-block-columns mf-proof-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ab92b9f946a1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ab92b9f946a1\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"710\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S062-shopware-03-produktsegment-en.png\" alt=\"Audience based on a product purchased in Shopware\" class=\"wp-image-1115\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S062-shopware-03-produktsegment-en.png 802w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S062-shopware-03-produktsegment-en-300x266.png 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S062-shopware-03-produktsegment-en-768x680.png 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S062-shopware-03-produktsegment-en-14x12.png 14w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Select buyers of a specific product.<\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ab92b9f94b6e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ab92b9f94b6e\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"710\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S063-shopware-04-kategoriesegment-en.png\" alt=\"Audience based on a product category purchased in Shopware\" class=\"wp-image-1116\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S063-shopware-04-kategoriesegment-en.png 802w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S063-shopware-04-kategoriesegment-en-300x266.png 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S063-shopware-04-kategoriesegment-en-768x680.png 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S063-shopware-04-kategoriesegment-en-14x12.png 14w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Group contacts by product categories they have purchased from.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Important:<\/strong> Purchase data determines content relevance, not permission to send. Making a purchase does not automatically mean someone may receive a newsletter.<\/p><\/div>\n<\/section>\n\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#ffffff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#f4f7f6\"><\/path><\/svg><\/div>\n\n\n<section class=\"wp-block-group alignfull mf-section mf-section-soft is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Products as ready-made newsletter building blocks<\/p>\n<h2 class=\"wp-block-heading\">Add shop products to newsletters faster<\/h2>\n<p class=\"wp-block-paragraph\">The order import provides the available product data. Select a Shopware connection in the editor and search for the product you want. mailfino adds the product name, image, description, price and link to a customizable product card. Products without a purchase reference are not generally available in the current version.<\/p>\n<ul class=\"mf-checks wp-block-list\"><li>Combine product cards with editorial content.<\/li><li>Check the layout for desktop and mobile devices.<\/li><li>Check the content with a test email before sending.<\/li><\/ul>\n<p class=\"wp-block-paragraph\">Saved product cards do not update automatically when the shop changes later. Select the product again to import a new price, text or image.<\/p>\n<p class=\"mf-text-link wp-block-paragraph\"><a href=\"\/en\/newsletter-editor\/\">Explore the newsletter editor \u2192<\/a><\/p><\/div>\n\n\n<div class=\"wp-block-group mf-product-proof-flow is-layout-flow wp-block-group-is-layout-flow\">\n<article class=\"wp-block-group mf-product-proof-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-product-proof-number wp-block-paragraph\">01<\/p><h3 class=\"wp-block-heading\">Insert a product card<\/h3>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ab92b9f953f8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ab92b9f953f8\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S064-shopware-product-picker-en.jpg\" alt=\"Select product data in the mailfino newsletter editor\" class=\"wp-image-1121\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S064-shopware-product-picker-en.jpg 560w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S064-shopware-product-picker-en-300x239.jpg 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S064-shopware-product-picker-en-15x12.jpg 15w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Insert a product card element in the editor, select its image and open the product data.<\/figcaption><\/figure><\/article>\n\n\n<article class=\"wp-block-group mf-product-proof-step mf-product-search-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-product-proof-number wp-block-paragraph\">02<\/p><h3 class=\"wp-block-heading\">Find a Shopware product<\/h3><p class=\"mf-product-search-icon wp-block-paragraph\" aria-hidden=\"true\">\u2315<\/p><p class=\"wp-block-paragraph\">Select the Shopware connection and search for the product you want. The selection dialog shows the image, description and price.<\/p><\/article>\n\n\n<article class=\"wp-block-group mf-product-proof-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-product-proof-number wp-block-paragraph\">03<\/p><h3 class=\"wp-block-heading\">Add the product card<\/h3>\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ab92b9f959b3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ab92b9f959b3\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S065-woocommerce-06-produktkarte-en.png\" alt=\"Completed product card in the mailfino newsletter editor\" class=\"wp-image-1122\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S065-woocommerce-06-produktkarte-en.png 1280w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S065-woocommerce-06-produktkarte-en-300x169.png 300w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S065-woocommerce-06-produktkarte-en-1024x576.png 1024w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S065-woocommerce-06-produktkarte-en-768x432.png 768w, https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S065-woocommerce-06-produktkarte-en-18x10.png 18w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Example of a completed product card in the mailfino editor.<\/figcaption><\/figure><\/article>\n<\/div>\n\n<p class=\"mf-proof-disclosure wp-block-paragraph\">Example product card in the mailfino editor.<\/p><\/div>\n<\/section>\n\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#f4f7f6;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#103f39\"><\/path><\/svg><\/div>\n\n\n<section class=\"wp-block-group alignfull mf-section mf-section-dark is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Keep purchase interest and consent clearly separate<\/p>\n<h2 class=\"wp-block-heading\">Send only to contacts with permission<\/h2>\n<p class=\"mf-section-lead wp-block-paragraph\">The current Shopware integration evaluates neither a Shopware consent field nor a Shopware newsletter recipient list. Permission to send, managed in mailfino, remains the deciding factor.<\/p><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Shop data for relevance<\/h3><p class=\"wp-block-paragraph\">Customer and purchase data helps select suitable content and build audiences.<\/p><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">mailfino for permission<\/h3><p class=\"wp-block-paragraph\">Your own forms, double opt-in, unsubscribes and suppression lists control who may actually be contacted.<\/p><p class=\"mf-text-link wp-block-paragraph\"><a href=\"\/en\/formulare-double-opt-in\/\">Forms and double opt-in \u2192<\/a><\/p><\/div><\/div>\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#103f39;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n\n<section id=\"verbinden\" class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-shell mf-editor-detail mf-editor-detail-reverse is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full mf-editor-shot\"><img decoding=\"async\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S066-shopware-01-verbindung-en.png\" alt=\"Shopware connection in mailfino with shop URL and API access\"\/><figcaption class=\"wp-element-caption\">The shop URL and API access are checked before saving.<\/figcaption><\/figure>\n\n\n<div class=\"wp-block-group mf-editor-detail-copy is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Read-only API access<\/p>\n<h2 class=\"wp-block-heading\">Connect Shopware without an additional shop extension<\/h2>\n<p class=\"wp-block-paragraph\">Create an integration for the Admin API in Shopware. In mailfino, enter the shop URL, Access Key ID and Secret Access Key. Read permissions for customers, orders, products, media and categories are sufficient for the documented import.<\/p>\n<ol class=\"wp-block-list\"><li>Create an API integration in Shopware.<\/li><li>Enter the credentials in mailfino.<\/li><li>Check the connection and configure import profiles.<\/li><\/ol>\n<p class=\"mf-text-link wp-block-paragraph\"><a href=\"https:\/\/app.mailfino.de\/help\/#\/de\/integration-shopware-beta\/shopware-integration-ueberblick\" rel=\"noopener\">Technical setup in the mailfino manual \u2192<\/a><\/p><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Deployment that suits your infrastructure<\/p>\n<h2 class=\"wp-block-heading\">Choose where your email marketing runs<\/h2><\/div>\n\n\n<div class=\"wp-block-group mf-mode-match-grid is-layout-flow wp-block-group-is-layout-flow\">\n<article class=\"wp-block-group mf-mode-match is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-mode-source wp-block-paragraph\">CLOUD<\/p><h3 class=\"wp-block-heading\">Get started directly<\/h3><p class=\"wp-block-paragraph\">Use mailfino as a managed cloud solution without running another application yourself.<\/p><\/article>\n\n<article class=\"wp-block-group mf-mode-match is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-mode-source wp-block-paragraph\">SELF-HOSTING<\/p><h3 class=\"wp-block-heading\">Control your own data<\/h3><p class=\"wp-block-paragraph\">Run your shop and newsletter platform on infrastructure you choose. Selfhosting Lite does not include integrations.<\/p><\/article>\n\n<article class=\"wp-block-group mf-mode-match is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-mode-source wp-block-paragraph\">ENTERPRISE<\/p><h3 class=\"wp-block-heading\">Find an individual fit<\/h3><p class=\"wp-block-paragraph\">Address complex requirements for operations, integration, security and support through the Enterprise offering.<\/p><\/article><\/div>\n<\/div>\n<\/section>\n\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#ffffff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#f4f7f6\"><\/path><\/svg><\/div>\n\n\n<section id=\"fragen\" class=\"wp-block-group alignfull mf-section mf-section-soft is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group mf-pre-faq-cta is-layout-flow wp-block-group-is-layout-flow\" id=\"kontakt\"><h2 class=\"wp-block-heading\">Ready for newsletters with Shopware?<\/h2>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/starten\/\">Get started<\/a><\/div><\/div><\/div>\n\n\n<div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">FAQ<\/p>\n<h2 class=\"wp-block-heading\">Frequently asked questions about the Shopware newsletter integration<\/h2><\/div>\n\n\n<div class=\"wp-block-group mf-faq is-layout-flow wp-block-group-is-layout-flow\"><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Does Shopware 6 have its own newsletter sending feature?<\/summary><p class=\"wp-block-paragraph\">Shopware 6 manages newsletter recipients, signup forms and double opt-in status. According to Shopware, however, it does not include a built-in feature for creating and sending newsletters. Extensions or external newsletter solutions are used for this.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Does the Shopware integration synchronize in real time?<\/summary><p class=\"wp-block-paragraph\">No. Customers and completed orders are imported through saved import profiles. These imports can be run again. There is no continuous real-time synchronization and no data is written back to Shopware.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Which orders are imported as purchase data?<\/summary><p class=\"wp-block-paragraph\">Import completed Shopware orders as purchase data. Orders are matched to existing mailfino contacts by email address; they do not automatically create a recipient list.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How are customer and purchase data updated?<\/summary><p class=\"wp-block-paragraph\">Run the saved import profile again. Customers are recognized by their email address; purchase data is imported from completed orders when the order import is repeated. There is no continuous real-time synchronization.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Which Shopware customers are updated on a repeat import?<\/summary><p class=\"wp-block-paragraph\">Existing recipients are recognized by their email address. Customers without an email address cannot be created or updated as newsletter contacts.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Can I segment by purchased products or categories?<\/summary><p class=\"wp-block-paragraph\">Yes. After importing completed orders, existing mailfino contacts can be filtered by whether they made a purchase, bought a specific product or bought from a specific product category.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Does mailfino import Shopware newsletter consent?<\/summary><p class=\"wp-block-paragraph\">No. The current integration evaluates neither a Shopware consent field nor a Shopware newsletter recipient list. Permission to send must be managed in mailfino.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Do product cards update automatically?<\/summary><p class=\"wp-block-paragraph\">No. Product name, image, description, price and link are added to the newsletter when selected. If the product later changes in Shopware, it must be selected again in the editor.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Which deployment models support the Shopware integration?<\/summary><p class=\"wp-block-paragraph\">The integration can be used with mailfino Cloud, commercial Selfhosting and Enterprise. The free Selfhosting Lite version does not include integrations.<\/p><\/details><\/div>\n<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Shopware Newsletter Software passend zu Ihrem Betriebsmodell: Selfhosting, Enterprise oder Cloud mit Zielgruppen, Editor, Versand und Reporting.<\/p>","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-120","page","type-page","status-publish","hentry"],"blocksy_meta":{"has_hero_section":"disabled","styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7}},"_links":{"self":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=120"}],"version-history":[{"count":45,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/120\/revisions"}],"predecessor-version":[{"id":1873,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/120\/revisions\/1873"}],"up":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/37"}],"wp:attachment":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}