{"id":116,"date":"2026-07-19T21:52:07","date_gmt":"2026-07-19T19:52:07","guid":{"rendered":"https:\/\/new.mailfino.com\/integrationen\/oxid-eshop\/"},"modified":"2026-09-27T14:41:20","modified_gmt":"2026-09-27T12:41:20","slug":"oxid-eshop","status":"publish","type":"page","link":"https:\/\/www.mailfino.com\/en\/integrationen\/oxid-eshop\/","title":{"rendered":"OXID eShop Newsletter Integration"},"content":{"rendered":"<section style=\"--mf-hero-gradient-saturation:1.000;--mf-hero-gradient-contrast:1.000;--mf-hero-gradient-opacity:1.00;--mf-hero-gradient-position:48%;--mf-hero-gradient-angle:105deg;--mf-hero-gradient-start:#fff8f8;--mf-hero-gradient-middle:#f8dddd;--mf-hero-gradient-end:#edb6b8;--mf-hero-wave-transition-color:#edb6b8;--mf-hero-wave-transition-height:52px;--mf-hero-image-scale:1.12;--mf-hero-image-translate-x:0.80%;--mf-hero-image-translate-y:0.00%;--mf-hero-image-z:22;--mf-hero-mobile-image-scale:1.03;--mf-hero-mobile-image-translate-x:0.00%;--mf-hero-mobile-image-translate-y:0.00%;--mf-hero-mobile-image-z:22;--mf-hero-kicker-color:#b31f2b;--mf-hero-title-color:#421f24;--mf-hero-copy-color:#684b4f;--mf-hero-proof-color:#684b4f;--mf-hero-button-text-color:#ffffff;--mf-hero-button-font-size:16px\" class=\"mf-hero-block mf-hero-block--blue mf-hero-block--standard mf-hero-block--image-right alignfull wp-block-mailfino-hero\">\n\t\t<div class=\"mf-hero-block__overlay\" aria-hidden=\"true\"><\/div>\n\t\t<div class=\"mf-hero-block__shell\">\n\t\t\t<div class=\"mf-hero-block__copy\">\n\t\t\t\t\t\t\t\t\t<p class=\"mf-hero-block__kicker\" style=\"color:#b31f2b\">Email marketing for OXID eShop<\/p>\n\t\t\t\t\t\t\t\t<h1 style=\"color:#421f24\">Targeted email marketing for your OXID eShop<\/h1>\n\t\t\t\t<p class=\"mf-hero-block__intro\">Use OXID customers and non-canceled orders to build newsletter audiences. Add OXID products to your content and manage permission to send separately in mailfino.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"mf-hero-block__proof\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Update customers using their OXID ID<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Use purchases to build audiences<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<li>Cloud, self-hosted or Enterprise<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"mf-hero-block__media\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 689px)\" srcset=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/08\/oxid-eshop-integration-hero-v1.png\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/08\/oxid-eshop-integration-hero-v1.png\" alt=\"OXID eShop, a read-only connector and newsletter design as a process\" loading=\"eager\" fetchpriority=\"high\" decoding=\"async\">\n\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\t\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#edb6b8;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n<div class=\"wp-block-group alignfull mf-context-nav is-layout-constrained wp-block-group-is-layout-constrained\"><nav class=\"items-justified-center no-wrap mf-context-nav__menu wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-7fd08218 wp-block-navigation-is-layout-flex\"><ul class=\"wp-block-navigation__container items-justified-center no-wrap mf-context-nav__menu wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#funktionsumfang\"><span class=\"wp-block-navigation-item__label\">Features<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#zielgruppen\"><span class=\"wp-block-navigation-item__label\">Audiences<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#einrichtung\"><span class=\"wp-block-navigation-item__label\">Setup<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"#fragen\"><span class=\"wp-block-navigation-item__label\">FAQ<\/span><\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group alignfull mf-oxid-page is-layout-flow wp-block-group-is-layout-flow\">\n\n<section class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">An external newsletter solution for current OXID shops<\/p><h2 class=\"wp-block-heading\" id=\"funktionsumfang\">Turn OXID customer data into targeted newsletters<\/h2><p class=\"mf-section-lead wp-block-paragraph\">Connect OXID customer and purchase data to mailfino for targeted newsletters. Import contacts and orders through a read-only connector, then manage newsletter consent in mailfino. The integration does not import OXID consent status.<\/p><\/div><div class=\"wp-block-group mf-grid-3 mf-commerce-cards is-layout-flow wp-block-group-is-layout-flow\"><article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">OXID ESHOP<\/p><h3 class=\"wp-block-heading\">Manage signups and opt-in<\/h3><p class=\"wp-block-paragraph\">OXID eShop records newsletter signups, confirms them through double opt-in and maintains subscriber status.<\/p><\/article>\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">CSV OR SERVICE<\/p><h3 class=\"wp-block-heading\">Send to recipients through an external solution<\/h3><p class=\"wp-block-paragraph\">OXID recommends external newsletter software for current versions and describes exporting confirmed subscribers as a CSV file.<\/p><\/article>\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">MAILFINO<\/p><h3 class=\"wp-block-heading\">Put shop data to targeted use<\/h3><p class=\"wp-block-paragraph\">Import customers, build audiences from purchase data and add product information to your newsletter content.<\/p><\/article><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#ffffff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#f4f7f6\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section mf-section-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Customers, purchases and products<\/p><h2 class=\"wp-block-heading\">Use OXID data for more relevant newsletters<\/h2><p class=\"mf-section-lead wp-block-paragraph\">Customers and orders are imported through separate import profiles. A repeat import updates the data; there is no continuous synchronization and no data is written back.<\/p><\/div><figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ab93456f41fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ab93456f41fe\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\" style=\"max-width:1022px;margin-inline:auto\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S052-oxid-02-import-kaufdaten-de-v2-en.png\" alt=\"Successful import of OXID customers and orders into mailfino\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Import customer and order data separately and update it again when needed.<\/figcaption><\/figure><div class=\"wp-block-group mf-grid-3 mf-commerce-cards is-layout-flow wp-block-group-is-layout-flow\"><article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">CUSTOMER IMPORT<\/p><h3 class=\"wp-block-heading\">Update contacts reliably<\/h3><p class=\"wp-block-paragraph\">Repeat imports recognize recipients already linked through the persistent OXID customer ID and the stored import mapping.<\/p><\/article>\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">PURCHASE DATA<\/p><h3 class=\"wp-block-heading\">Select buyers more precisely<\/h3><p class=\"wp-block-paragraph\">Non-canceled orders enable filters by purchase, product, category, last purchase date, number of orders and total revenue.<\/p><\/article>\n<article class=\"wp-block-group mf-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">PRODUCT CARDS<\/p><h3 class=\"wp-block-heading\">Add shop products faster<\/h3><p class=\"wp-block-paragraph\">Depending on the shop data, mailfino adds the product name, description, price, link, category and image to a newsletter card.<\/p><\/article><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#f4f7f6;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Purchase-based audiences<\/p><h2 class=\"wp-block-heading\" id=\"zielgruppen\">Reach buyers by product, category or customer value<\/h2><p class=\"mf-section-lead wp-block-paragraph\">A buyer is counted only if a contact with the same email address already exists in mailfino. The order import itself does not create newsletter contacts.<\/p><\/div><div class=\"wp-block-columns mf-commerce-proof is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ab93457008ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ab93457008ec\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S053-oxid-03-produktsegment-de-v2-en.png\" alt=\"Select buyers of an OXID product as a newsletter audience\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Select contacts based on an OXID product they have purchased.<\/figcaption><\/figure><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ab9345700b2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ab9345700b2f\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S054-oxid-04-kategoriesegment-de-v2-en.png\" alt=\"Select buyers from an OXID category as a newsletter audience\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Use an OXID category as a purchase condition.<\/figcaption><\/figure><\/div><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#ffffff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#f4f7f6\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section mf-section-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Product content<\/p><h2 class=\"wp-block-heading\">Add OXID products to newsletters faster<\/h2><p class=\"mf-section-lead wp-block-paragraph\">Search by product name, SKU or category in the newsletter editor. Depending on the shop data, mailfino imports the name, description, price, product link, category and image from the stored data.<\/p><\/div><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Use product data as your starting point<\/h3><p class=\"wp-block-paragraph\">The image and button link to the product page. You can then adapt the text and design for your newsletter in the editor.<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Refresh the product data you use<\/h3><p class=\"wp-block-paragraph\">Reimport orders to refresh stored product data. Check product cards already in your newsletter before sending; do not rely on them updating automatically.<\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#f4f7f6;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#103f39\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section mf-section-dark is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Purchase interest and consent<\/p><h2 class=\"wp-block-heading\">Use purchases for selection, not as permission to send<\/h2><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Purchase data shows interest<\/h3><p class=\"wp-block-paragraph\">Orders help build audiences by product, category and customer value. A purchase alone does not permit newsletter sending.<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h3 class=\"wp-block-heading\">Permission to send remains separate<\/h3><p class=\"wp-block-paragraph\">The current integration does not evaluate an OXID consent field. Double opt-in, unsubscribes and suppression lists are managed in mailfino.<\/p><p class=\"mf-text-link wp-block-paragraph\"><a href=\"\/en\/formulare-double-opt-in\/\">Explore forms and double opt-in \u2192<\/a><\/p><\/div><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#103f39;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell mf-split is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Read-only connector<\/p><h2 class=\"wp-block-heading\" id=\"einrichtung\">Grant access only to the OXID data you need<\/h2><p class=\"wp-block-paragraph\">The connector is installed in the shop's web root directory and activated as an OXID module. In mailfino, only the shop URL, connector user and API key are stored.<\/p><ul class=\"wp-block-list\"><li>Enable read permissions for customers, orders and products separately.<\/li><li>No write permissions or data written back to OXID.<\/li><li>Use the existing OXID database connection instead of separate database credentials.<\/li><\/ul><p class=\"mf-text-link wp-block-paragraph\"><a href=\"https:\/\/app.mailfino.de\/help\/#\/de\/integration-oxid-beta\/oxid-integration-ueberblick\" rel=\"noopener\">Open the technical guide in the manual \u2192<\/a><\/p><\/div><figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ab93457017ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ab93457017ec\" class=\"wp-block-image size-full mf-editor-shot wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.mailfino.com\/wp-content\/uploads\/2026\/09\/S055-oxid-01-verbindung-de-v2-en.png\" alt=\"Read-only OXID eShop connection in the mailfino connection manager\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#ffffff;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#f4f7f6\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section mf-section-soft is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">Cloud, self-hosted or Enterprise<\/p><h2 class=\"wp-block-heading\">Choose where your email marketing runs<\/h2><\/div><div class=\"wp-block-group mf-grid-3 mf-commerce-cards is-layout-flow wp-block-group-is-layout-flow\"><article class=\"wp-block-group mf-card mf-mode-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">CLOUD<\/p><h3 class=\"wp-block-heading\">Get started directly<\/h3><p class=\"wp-block-paragraph\">mailfino is operated for you and accesses the publicly accessible OXID shop through the read-only connector.<\/p><\/article>\n<article class=\"wp-block-group mf-card mf-mode-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">SELF-HOSTING<\/p><h3 class=\"wp-block-heading\">Stay in control<\/h3><p class=\"wp-block-paragraph\">Run your shop and newsletter platform on infrastructure you choose. Selfhosting Lite does not include integrations.<\/p><\/article>\n<article class=\"wp-block-group mf-card mf-mode-card is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-card-mark wp-block-paragraph\">ENTERPRISE<\/p><h3 class=\"wp-block-heading\">Tailored integration<\/h3><p class=\"wp-block-paragraph\">For larger organizations with individual requirements for operations, security, integration and support.<\/p><\/article><\/div><\/div><\/section>\n\n<div class=\"wp-block-mailfino-wave-separator mf-wave-separator mf-wave-separator--bottom alignfull\" style=\"position:relative;z-index:3;line-height:0;background-color:#f4f7f6;margin-top:0px;margin-bottom:0px;width:100vw;max-width:none;margin-left:calc(50% - 50vw);\"><svg viewbox=\"0 0 283.5 27.8\" preserveaspectratio=\"none\" aria-hidden=\"true\" style=\"display:block;width:100%;height:30px;transform:rotate(180deg);\"><path d=\"M283.5,9.7c0,0-7.3,4.3-14,4.6c-6.8,0.3-12.6,0-20.9-1.5c-11.3-2-33.1-10.1-44.7-5.7s-12.1,4.6-18,7.4c-6.6,3.2-20,9.6-36.6,9.3C131.6,23.5,99.5,7.2,86.3,8c-1.4,0.1-6.6,0.8-10.5,2c-3.8,1.2-9.4,3.8-17,4.7c-3.2,0.4-8.3,1.1-14.2,0.9c-1.5-0.1-6.3-0.4-12-1.6c-5.7-1.2-11-3.1-15.8-3.7C6.5,9.2,0,10.8,0,10.8V0h283.5V9.7z M260.8,11.3c-0.7-1-2-0.4-4.3-0.4c-2.3,0-6.1-1.2-5.8-1.1c0.3,0.1,3.1,1.5,6,1.9C259.7,12.2,261.4,12.3,260.8,11.3z M242.4,8.6c0,0-2.4-0.2-5.6-0.9c-3.2-0.8-10.3-2.8-15.1-3.5c-8.2-1.1-15.8,0-15.1,0.1c0.8,0.1,9.6-0.6,17.6,1.1c3.3,0.7,9.3,2.2,12.4,2.7C239.9,8.7,242.4,8.6,242.4,8.6z M185.2,8.5c1.7-0.7-13.3,4.7-18.5,6.1c-2.1,0.6-6.2,1.6-10,2c-3.9,0.4-8.9,0.4-8.8,0.5c0,0.2,5.8,0.8,11.2,0c5.4-0.8,5.2-1.1,7.6-1.6C170.5,14.7,183.5,9.2,185.2,8.5z M199.1,6.9c0.2,0-0.8-0.4-4.8,1.1c-4,1.5-6.7,3.5-6.9,3.7c-0.2,0.1,3.5-1.8,6.6-3C197,7.5,199,6.9,199.1,6.9z M283,6c-0.1,0.1-1.9,1.1-4.8,2.5s-6.9,2.8-6.7,2.7c0.2,0,3.5-0.6,7.4-2.5C282.8,6.8,283.1,5.9,283,6z M31.3,11.6c0.1-0.2-1.9-0.2-4.5-1.2s-5.4-1.6-7.8-2C15,7.6,7.3,8.5,7.7,8.6C8,8.7,15.9,8.3,20.2,9.3c2.2,0.5,2.4,0.5,5.7,1.6S31.2,11.9,31.3,11.6z M73,9.2c0.4-0.1,3.5-1.6,8.4-2.6c4.9-1.1,8.9-0.5,8.9-0.8c0-0.3-1-0.9-6.2-0.3S72.6,9.3,73,9.2z M71.6,6.7C71.8,6.8,75,5.4,77.3,5c2.3-0.3,1.9-0.5,1.9-0.6c0-0.1-1.1-0.2-2.7,0.2C74.8,5.1,71.4,6.6,71.6,6.7z M93.6,4.4c0.1,0.2,3.5,0.8,5.6,1.8c2.1,1,1.8,0.6,1.9,0.5c0.1-0.1-0.8-0.8-2.4-1.3C97.1,4.8,93.5,4.2,93.6,4.4z M65.4,11.1c-0.1,0.3,0.3,0.5,1.9-0.2s2.6-1.3,2.2-1.2s-0.9,0.4-2.5,0.8C65.3,10.9,65.5,10.8,65.4,11.1z M34.5,12.4c-0.2,0,2.1,0.8,3.3,0.9c1.2,0.1,2,0.1,2-0.2c0-0.3-0.1-0.5-1.6-0.4C36.6,12.8,34.7,12.4,34.5,12.4z M152.2,21.1c-0.1,0.1-2.4-0.3-7.5-0.3c-5,0-13.6-2.4-17.2-3.5c-3.6-1.1,10,3.9,16.5,4.1C150.5,21.6,152.3,21,152.2,21.1z\" fill=\"#ffffff\"><\/path><\/svg><\/div>\n\n<section class=\"wp-block-group alignfull mf-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group mf-shell is-layout-flow wp-block-group-is-layout-flow\">\n\n<div class=\"wp-block-group mf-pre-faq-cta is-layout-flow wp-block-group-is-layout-flow\" id=\"kontakt\"><h2 class=\"wp-block-heading\">Ready for newsletters with OXID eShop?<\/h2>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/en\/starten\/\">Get started<\/a><\/div><\/div><\/div>\n\n<div class=\"wp-block-group mf-section-head is-layout-flow wp-block-group-is-layout-flow\"><p class=\"mf-eyebrow wp-block-paragraph\">FAQ<\/p><h2 class=\"wp-block-heading\" id=\"fragen\">Questions about the OXID eShop newsletter integration<\/h2><\/div><div class=\"wp-block-group mf-faq is-layout-flow wp-block-group-is-layout-flow\"><details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Why does mailfino use an OXID connector?<\/summary><p class=\"wp-block-paragraph\">OXID does not provide the required customer, order and product data through the same standard REST API as other shop systems. The connector provides read-only access to this data in a consistent format.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Is OXID data synchronized?<\/summary><p class=\"wp-block-paragraph\">No. Use separate profiles to import customers and orders. Repeat imports update contacts or replace the stored purchase data.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How does the customer import recognize existing contacts?<\/summary><p class=\"wp-block-paragraph\">Recipients already linked are recognized through the persistent OXID customer ID and the stored import mapping.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>How are orders matched to contacts?<\/summary><p class=\"wp-block-paragraph\">A buyer is counted for purchase segments only if a mailfino contact with the same email address already exists.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Which orders are included?<\/summary><p class=\"wp-block-paragraph\">The order import stores all non-canceled OXID orders as background data.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Does mailfino import OXID newsletter status?<\/summary><p class=\"wp-block-paragraph\">No. The current integration does not evaluate an OXID consent field. Permission to send is managed separately in mailfino.<\/p><\/details>\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Which deployment models support the integration?<\/summary><p class=\"wp-block-paragraph\">Cloud, commercial Selfhosting and Enterprise support integrations. Selfhosting Lite does not.<\/p><\/details><\/div><\/div><\/section>\n\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Externe Newsletter-L\u00f6sung f\u00fcr aktuelle OXID-Shops F\u00fchren Sie OXID-Daten und professionelle Newsletterprozesse zusammen Die aktuelle OXID-eShop-Dokumentation sieht Newsletter-Anmeldung und Double-Opt-In im Shop vor, empfiehlt f\u00fcr den Versand aber einen externen Newsletterdienst und beschreibt daf\u00fcr einen CSV-Export. mailfino ersetzt diesen manuellen \u00dcbergang durch kontrollierte Importe und einen lesenden Connector. OXID ESHOP Anmeldungen und Opt-in verwalten OXID eShop [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1009,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-116","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":30,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/116\/revisions"}],"predecessor-version":[{"id":1877,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/116\/revisions\/1877"}],"up":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/pages\/37"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media\/1009"}],"wp:attachment":[{"href":"https:\/\/www.mailfino.com\/en\/wp-json\/wp\/v2\/media?parent=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}